Surname 1Students NameProfessorCourseDate of SubmissionKodakIn an era where there are many companies selling the same products in a given market,the corporate level strategy may be regarded as an essential element for company's success. Thecorporate level strategy defines a plan to accomplish a particular target as far as the company'sgoals are concerned. While corporate level strategies tend to be long-term in nature, theyfacilitate dynamic changes, based on uncertainty and changing market conditions (Campbell 44).That said, this paper is meant to illustrate the corporate level strategy for Kodak Company. It isargued that by keeping the graphic communication segment open, Kodak will be in a position toincrease its profits and this could further give it a competitive advantage in the market.Due to the adverse change of product life cycles and aggressive competition, most of thecompanies are forced to innovate rapidly so that they can match the customer preferences andquickly adjust as per the shifts in market inclinations. Failure to do so renders a company asobsolete, irrelevant and unsuccessful. In the industry where Kodak operates, technology hasplayed a maj ...
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