Create an
evaluative matrix (i.e. set of metrics) that you will use to assess
a marketing project plan. Your matrix should include multiple
metrics for: project scope, goals and objectives, situation
analysis, strengths, weaknesses, opportunities and threat analysis,
objectives and issues, product strategy and marketing strategy. The
matrix can be a single matrix or a series of matrices. A rating
system should be devised such that each project may accumulate a
score from 0 to 100. Each of the evaluation criteria selected
should be discussed in detail.
Solution details:
ANSWER RATING
This question was answered on: Sep 05, 2019
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