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Read the Case in the attach first then answer the qustion.

Please Answer Each of the Following Questions as Completely as Possible not more than half a page for each question.

1. Based on your anal SC on your analysis of the external and internal environments described in the case CISe list the Strengths , Weaknesses , Opportunities and Threats for Mystic Monk Coffee.

2. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming ? What is it ? B . What is his vision for Mystic Monk Coffee . What is the mission of the Carmelite Monks of Wyoming ?

3. a. What business – level strategy for achieving his vision do you recommend ?

b What competitive advantage might Mystic Monk Coffee ‘ s strategy produce ? How ?

c . What corporate – level strategy do you recommend ?

d . What competitive strategy do you recommend ?

4. a. What is MMC ‘ s business model , i . e . . how does it create value ?

b. If the strategies create value , what are its resources and capabilities that enable it to create and deliver value to customers?

5. What recommendations would you make to Father Daniel Mary in terms of improving the monastery ‘ s coffee operations ? Please address the following in your answer :

a . Are changes needed in its long – term direction , i . e , acquisitions or mergers ?

b. its objectives ?

c. its value chain ?

d. its approach to strategy execution ? Explain.

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