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analytic tools:

https://www.youtube.com/watch?v=vheNuEMftH0&feature=emb_logo

web analytics:

https://www.youtube.com/watch?time_continue=14&v=2xg6_9aFCd0&feature=emb_logo

google analytics:

https://www.youtube.com/watch?v=1lfnOYu0zxA&feature=emb_logo

digital analytics:

https://www.youtube.com/watch?v=fi0w57kr_jY&feature=emb_logo

Web analytics reports:

https://analytics.google.com/analytics/academy/course/6

https://awstats.sourceforge.io/

https://clicky.com/

Report samples:

https://support.google.com/analytics/answer/6367342#access

https://www.awstats.org/awstats.ftp.html

https://clicky.com/stats/?site_id=32020

Review each platform by reading through the reports or visiting their websites. Feel free to use other resources for your essay as well. Create a list of pros and cons for these platforms from the three analytics reports provided in the module. These include Google Analytics, AWStats, and Clicky. You may include additional analysis packages if you like.

  1. Analyze each package, providing a list of pros and cons and compare the platforms.
  2. For each package, list one thing that it reports well (for example, site visits) as well as why that data is important for a decision maker to have.
  3. After reviewing each of the tools, describe at least three KPI's that your client could use from the available data.
  4. Conclude with which package you recommend to your client as well as the reasons why.

Your report should be between 500 and 750 words.

Each package analyzed with list of pros and cons

10.0 pts

Full Marks

0.0 pts

No Marks

10.0 pts

This criterion is linked to a Learning Outcome One thing each platform does well.

5.0 pts

Full Marks

0.0 pts

No Marks

5.0 pts

This criterion is linked to a Learning Outcome Describe at least three KPI's the client could apply.

7.5 pts

Full Marks

0.0 pts

No Marks

7.5 pts

This criterion is linked to a Learning Outcome Recommend an analytics platform and explain why

7.5 pts

Full Marks

0.0 pts

No Marks

7.5 pts



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