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Consumer Research Proposal

D evelop a PowerPoint® presentation with 10 slides to convey the essence of your proposal and to sell your marketing strategy recommendations to the President of Exotic Smokes Cigarette Company. The following outline is provided as an example of what the proposal should contain:

  • Introduction
  • Project Definition
  • Program Objectives
  • Scope
  • Schedule
  • Sampling Procedure
  • Methodology
  • Plan—Deliverables
  • Ethical Issues Concerning Consumer Protection:
    • Complete this section by inserting the content from the Analyzing Ethical Issues in Marketing Summary assignment
  • Professional Fees
  • References

Format your presentation references consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

Analyzing Ethical Issues in Marketing Summary

 

 

Complete (this portion is optional) the simulation, Analyzing Ethical Issues in Marketing.

Reflect on the ethical concerns that have to be considered in marketing flavored cigarettes to the target market while keeping in mind the expectations of the stakeholder.

Write (required) a summary using no more than 700 words,  explaining the ethical concerns that have to be considered in marketing flavored cigarettes to the target market while keeping in mind the expectations of the stakeholder.

Click the Assignment Files tab to submit your assignment.

     

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